Alrighty blog readers, we bet our bottom dollar that four out of five people reading this blog (if there is 5 of you reading) cut your tags off your clothes because they’re so darn annoying. We’ll let you in on a little trade secret - tags are SO not needed.
So, for those playing along at home thinking, what’s the difference between inclusive and adaptive? Well, adaptive just means inclusive, right? Not quite. We would define “adaptive” as products or items that are designed FOR people with disabilities to meet a certain need. Specialised products. Whereas, we see “inclusive” as items that are created with a mindset to be accessible to all.
So, full disclosure.. We sometimes get self-conscious about the fact that we are absolutely not traditional “business” people. We’ve had to learn so many new terms, abbreviations and are constantly treading water since we entered into the world of finance, business and marketing.
When we initially named JAM, we selected it over a myriad of other options because we wanted our brand to be about the people we were doing it for and who they are, not the fact that the clothing was “adaptive” or “assistive technology” (More on these words coming up in future blogs) or focused on people’s disability.......